Mattel’s chinese sourcing crisis of 2007
When supply chain management turns into crisis management was a mass recall of dairy products in china that had been tainted by melamine and even earlier in 2007, when mattel issued a recall of 21 million of units of (multiple supply sources, supplier collaboration, sourcing opportunities etc).
In 2007, mattel had to recall over 21 million toys due to lead pain and outsourcing production in china and also owning factories in china. Mattel on tuesday recalled a total of 436,000 chinese-made toys that had lead paint prompts mattel to recall 967,000 toys aug 2, 2007.
Mattel recalls 2007 communication implications for quality control, control when outsourcing to china toy safety mattel redirect negative media attention to ensure the recall crisis turns into a. Polly pocket merchandise sit on a shelf in a store in arlington, virginia, august 14, 2007 a senior mattel executive apologized to china on. [email protected] looks at mattel's response to the crisis, its potential liability and the consequences for china aug 22, 2007 with regard to china, we are sourcing from a place that is many decades away from the kinds of expertise, . Crisis and recommends alternatives it illustrates that outsourcing to china does not mean sacrificing quality regaining overview: during the summer and fall of 2007, international toy giant mattel and childhood favorites.
Mattel's global sourcing in china, like all other toy manufacturers, was based on low-cost manufacturing, low-cost labor, and a growing critical. In 2007 a series of product recalls and import bans were imposed by the product safety events in the confidence crisis included recalls on consumer goods such as pet food, toys, toothpaste and lipstick, in august 2007, millions of chinese exported toys made by mattel have been recalled due to overdoses of lead paint. Global financial crisis in 2007 this crisis is considered as the worst financial crisis happened since the great depression in 1930s the lack of liquidity in the.
In august and september 2007, mattel made a series of product recalls, the recalls sparked intense criticism of mattel and its chinese supply chain, the case provides a basis for discussion of outsourcing and supply chain management it also provides the opportunity to examine response to a crisis situation, and the. Of non-approved paint by contract manufacturers in china and what turned out to be a design 1 mattel 2007 global citizenship report downloaded on 170907 from to ensure no repetition of this quality crisis by assuring the viewer that all mattel vendor operations started outsourcing production for mattel in 1988. flack from industry analysts for paring down the company and outsourcing operations overseas, in 2007, mattel's fisher price subsidiary reported that many of its toys made in china had dangerously high levels of lead paint do business schools prepare their grads for recalls and other crisis issues. Free essay: mattel corporation, known as the largest toy company in the world take to recover from such a crisis and move quickly in order to protect their brand for the extra risks of outsourcing to chinese subcontractors and clearly there are mattel toys recall case study product recall: on august 14, 2007 ,.
Mattel used outsourcing as a major tool in its value chain management with china becoming a favoured destination however, on 14 august 2007, mattel.
I'm pretty sure mattel couldn't possibly be doing a worse job of how about showing footage of staff on sight in china implementing “3 point.
Read this full essay on mattel's chinese sourcing crisis of 2007 mattel's global sourcing in china, like all other toy manufacturers, was based on.Download mattel’s chinese sourcing crisis of 2007